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Expo 62 Sold As Apartment Building: 17 Buyers to be Released from Purchase & Sale Agreements

January 14, 2008 by  
Filed under Expo 62, Intracorp Companies LLC, Queen Anne

Expo 62 for RentI’m one of the 17 buyers whose purchase and sale agreement is no longer reserving a unit purchased for Expo 62. Although the sales staff for Expo 62 did a wonderful job (kudos to Katy Lassey), sales just weren’t up to par and therefore sold to an out-of-state investor. My speculation is that Intracorp’s “hip” marketing strategy and “daddy-o” slogan didn’t coincide with it’s target market. It’s effort was directed towards targeting younger buyers who weren’t aware of it’s relation to Seattle’s World Fair and construction of the Spaceneedle in 1962. Marketing just didn’t make sense. The building should still be a wonderful asset to the community and a wonderful place to live for those looking to rent.