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Hjärta – Living Green, and Making Green

March 14, 2011 by  
Filed under Featured, Hjarta


rsz_hjarta_kitchenHear what you will about home sales in Seattle, but we continue to find success stories all over the place.  The latest news is that Ballard-based Hjärta Condos has closed 13 sales in three months! 

There are two reasons for this tremendous burst of success.  The first one is price reductions.  A review was done on every unit and pricing was readjusted accordingly.  Low HOA dues and FHA financing are also helping to close deals. The second is that Hjärta is currently the only LEED Silver-certified suburban Seattle condominium development.  Constructed of concrete and steel, it also includes high-performance fiberglass windows, a central gas boiler instead of individual water heaters, and energy-efficient elevators.  Hjärta owners average a 30% reduction in energy bills.  Buyers are finding this competitive with buildings of wood frame construction.

rsz_hjarta_deckHjärta’s Ballard location is only 10 minutes north of downtown Seattle.  It’s also within walking distance of public transportation, locally-owned shopping, dining, salons, coffee shops, movie theaters, groceries and recreation. Speaking of recreation, the area is pedestrian and bicycle-friendly.  Old Ballard Avenue is nearby, as is Market Street, plus you’re a mile away from the Hiram M. Chittenden Locks.  

rsz_hjarta_bathThere’s some great amenities, too.  Hjärta’s rooftop garden provides raised beds for vegetables, flowers and herbs. Add some lush professional landscaping and it provides a peaceful retreat from the day, not to mention spectacular city, water and mountain views.  An elegant common area features a pool table, catering kitchen, fireplace and internet access. Comfortable for socializing, it also opens to a private, inviting outdoor deck. It’s the perfect place to host old friends or meet new neighbors.

That’s enough about amenities for your soul… how about some for your body?  Aside from the ease of walking and biking, Hjärta also has a private Yoga Room which provides mats, straps, blocks and other accoutrements for resident use.  Its Workout Room is perfect for a good cardio or weight workout, with natural daylight and a TV to keep you moving.

rsz_hjarta_lroomCurrently, one bedroom homes start at $259,950. A one bedroom corner unit with 917 sq ft is priced at $319,950.  They also have two bedroom homes.  One recently sold at $379,950, and a corner unit with an outdoor patio is currently priced at $409,950.  Penthouses on the 7th and 8th floors are also available.

 All in all, Hjärta offers a nice mix of green, high-rise living in a neighborhood setting.   If you would like more information or to schedule a private tour, just drop us a line at


The Danielle: A Walker’s Dream in Ballard

October 26, 2010 by  
Filed under Ballard, Buying, Featured, Lifestyle, Terrace


The Danielle, a boutique community of 31 one and two-bedroom homes, got off to a roaring start this past weekend.   Not only did their Open House bring in over 150 attendees, but 40 percent of the community is now sold!

There’s a lot going for The Danielle.  Located a block west of Ballard Avenue and two blocks north of Market Street, you can easily walk to a new QFC plus cafés, restaurants, boutiques and services.  And speaking of walking, gives The Danielle a score of 98 out of 100. Need more than that to keep in shape?  Three fitness centers are also within walking distance.

Homes range in size from approximately 646 to more than 1,250 square feet. You can barbecue on the 2,000 square foot rooftop deck, sporting great views of the Ballard Locks plus Puget Sound and the Olympic Mountains.  Want more privacy?  You also get your own large deck, patio or  terrace. Hardwood floors are featured throughout, with large kitchens and four different styles of wood cabinetry.  Some homes include dens and gas fireplaces, and even heated tile floors in the bathrooms. There’s also no problem with parking. The Danielle’s garage is access-controlled, with one parking space per bedroom.

Premium finishing touches on The Danielle should be completed by the end of November.  Prices start at $229,950, and they are FHA-approved.  If you’d like more information or to check out this special place, just contact us at this link and let’s talk!

“Now’s The Time” – Pryde + Johnson Announces Condo Clearance Sale in Ballard and Greenlake for more info. for more info.

We have recently been given a press release from Pryde + Johnson regarding another bulk buy sales strategy for LEED Silver (targeted) built Hjarta in Ballard and Florera in Greenlake – units will be sold at up to 35% off original pricing in an alternative to auctions.

“We’re meeting the market on price and are committed to selling through as condominiums,” said Curt Pryde, principal of Pryde + Johnson and developer of both Hjarta and Florera Condominiums. “Homebuyers will also benefit from our preferred selection, FHA financing (3.5% down payment), today’s low interest rates and other limited-time incentives such as Federal tax credits up to $8,000 (for purchases contracted before April 30, 2010).”

As we understand it, several dozen sales have been generated to date using the sales strategy at The Decatur and Eleven Eleven East Pike. Rather than slowly lowering prices over a longer period of time (which seems systemic at many projects), Realogics was able convince the developer and their lender to explore more dramatic cuts in hopes of garnering quicker sales.  The block of sales also helps shore up FHA financing and unit appraisals.  In theory, this establishes a stabilized market value for the remaining sales while resolves a common concern amongst “wait and see” buyers that prices will drop further after buying.  Hjarta and Florera will be undergoing a similar strategy and should offer some great deals for those who take advantage.

Studios (578 – 598 sq. ft.) will start from $244,950
One bedrooms (614 – 921 sq. ft.) will start from $274,950
One bedroom plus dens (792 – 923 sq. ft.) will start from $314,950
Two bedrooms (1,037 – 1,447 sq. ft.) will start from $399,950
Two bedrooms plus den penthouses (1,331 – 1,578 sq. ft.) will start from $589,950
Three bedroom plus den penthouses (1,909 sq. ft.) will start from $799,950 for more info. for more info.

Pryde + Johnson appears to be motivated to sell now so buyers can take advantage of the extended homebuyer tax credit, and today’s historically low rates.  Since rates will soon begin to climb, and the homebuyer tax credit will soon expire, these are exceptional opportunities for buyers who are interested in living outside the urban core, but within one of two prime urban neighborhoods.  The official sales release will begin on March 27 but you can preview in advance – open houses will be scheduled for each weekend or by appointment.  March 27th is the same weekend as Escala reintroduces sales at price drops and 5th & Madison auctions their remaining inventory so it should be a marketplace as buyers hunt down bargains.


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DisclaimerThese projects are listings of Realogics Sotheby’s International Realty’s “special projects” division, which is affiliated but independent of the “resale” division co-founded by James Stroupe and Moira Holley.