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Fifteen Twenty-One Second: How “Design Matters”

February 28, 2011 by  
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“Design Matters” is a new video series on the attributes of Fifteen Twenty-One Second Avenue, bearing testimony that the unique qualities of Fifteen Twenty-One have earned them their distinctive market niche, which has continuously held its value in spite of the current condominium market.

The six spokespersons representing different design attributes on the Design Matters series (note that the starred* names are also Fifteen Twenty-One homeowners) are:

1.0 – Architecture / Blaine Weber*, Architect and Principal of Weber Thompson Architects

2.0 – Interior Design / Susan Marinello, Interior Designer of Susan Marinello Interiors

3.0 – Amenities & Lifestyle / William Justen*, Project Visionary and Longtime Downtown Resident

4.0 – Development Practices / Tom Parsons, Developer and Senior Vice President of OPUS Group

5.0 – Community & HOA Operations / Amanda Ciliberto, Chef Concierge for Fifteen Twenty-One Second Avenue

6.0 – Mortgage Lending / Jeff Bell*, Preferred Lender and Partner with Cobalt Mortgage

rsz_1521_living_roomThe contributors cite numerous tangible and intangible attributes that set the project apart including: transformative “tall and slender” architecture; protected water views; all larger format homes averaging 1,988 sq. ft.; the first-of-its-kind “Glass Rooms” in the homes; a uniform “all penthouse” approach to design; a strong sense of community; and a sales focus towards principle residences helping to maintain established market pricing.   This has led to numerous awards and acknowledgments by industry judges at regional and national development competitions held by such organizations as NAIOP, Multifamily Executive Magazine, The Pacific Coast Builder’s Conference and The National Association of Homebuilders.

Right off of Pike Street, Fifteen Twenty-One is within easy walking distance to Pike Place Market, the Seattle Art Museum, plus a number of shops and restaurants in the best of Belltown.  Only 3 to 5 homes are located on each floor (143 units on 38 stories), ranging from 1,659 to 2,958 sq ft.   Their claims of being “The West Coast’s Most Successful High-Rise Condominium” are well-founded because they paid off their $176 million construction loan in the fall of 2010.

rsz_1521_kitchenFifteen Twenty-One also has a great list of amenities including a 24-hour concierge, security controls, conference space / digital boardroom, rooftop terraces with wide-open city, water and mountain views, a rooftop Sky Lounge, spa-worthy residential fitness center plus a yoga and Pilates studio, playrooms for kids and a convenient pet area.

With over 75% of its homes sold, public records confirm that Fifteen Twenty-One has closed more in-city condominiums valued above $1 million than all other new construction condominium developments in the city combined.   Some of this is attributed to overwhelming consumer preference to the matchless design characteristics, plus protected water views programmed several years ago. 

We at the Stroupe  Group are very proud that we have helped many buyers purchase homes at Fifteen Twenty-One Second Avenue, and they still express their satisfaction over their decision to buy.  We continue to be positive about this project, and firmly believe that this is one of the nicest condominium developments in Seattle.  Check out the Design Matters series for yourself, then send us an email at for more information or to schedule a private tour. 


Happy Birthday to Us! Reflections on Year One

February 24, 2011 by  
Filed under Uncategorized


February 23rd marked the first anniversary of the Stroupe Group’s partnership with Realogics Sotheby’s International Realty, and we’re very happy with how things are going!

Since opening for business, Realogics has doubled its roster of brokers, earned several high-profile project accounts and recently opened a second office on Bainbridge Island.  Its brokerage participated in approximately $120 million in real estate transactions during the past year, representing all price points including record sales in both condominium and single-family categories in Seattle. While very engaged with the local real estate community, its global reach provides visibility to Seattle-area properties worldwide. 

As for the Stroupe Group… well, we have great news, too.  We enjoyed our best year ever in real estate.  We have also been able to bring a broad international exposure to our team.  The best example of this was our recent 10-unit buy for a foreign investor in Olive 8!  We are very proud and honored for the accomplishments we’ve enjoyed over the past year. 

We gained market share in 2010 by focusing on distinctive properties across all price segments.  It’s a new economy to be sure, but success has been built upon Sotheby’s 266-year heritage, and exercising the Brand gives our office unparalleled consumer awareness and reach.  Inventories range from affordable in-city resale condominiums to a new waterfront estate with an asking price of $28.8 million. Trendgraphix confirms our success, as you can see by the following charts.




As these graphs show for 2010, we were the leading brokerage for property listings in downtown Seattle and among the most accomplished sellers of new construction.  We should note that while Teambuilder Jls handles sales for the Escala property, Realogics manages sales for Four Seasons Private Residences, Fifteen Twenty One Second Avenue, and Olive 8.  We believe that the housing market began to stabilize in 2010 and will continue through 2011, helped in part by a noted rise in relocating buyers from out-of-state or internationally. 

Our collective presents a vertically integrated real estate solution comprised of market research, product development, full-service marketing and sales.  We are very proud of our one-year mark in the Seattle real estate arena.  We invite you to learn more about Stroupe Group and what we can do for YOU by contacting us at